Mateo Price Has The Launch Codes

How a cold email helped the 22-year-old grow a six-figure creator analytics startup

Nathan Graber-Lipperman
20 min readJan 10, 2022
Mateo Price pictured outside of Wrigley Field in Chicago (Photo by Nathan Graber-Lipperman)

This piece is the cover story for our first edition of Creator Mag. To read the rest of the magazine, click here.

As we’re walking back from the cover shoot for this story, Mateo Price stops for a second, reflecting. “I think both my biggest strength and weakness as an entrepreneur is that I’m happy,” he tells me.

The wind is howling in Chicago. It’s a chilly day in late November, like many of the days before it and many of the wintery days to come.

I first interviewed Mateo for this story back in February, but his life has changed dramatically since we talked then over Zoom. After graduating from Northwestern University in March, he’s been working full-time on Authentic Media Ascension (AMA) — the creator analytics agency he started in 2019 out of his dorm room — for several months now. His clients are an eclectic bunch, from productivity master Ali Abdaal to basketball creator Kristopher London, yet there’s a consistent story they share after working with AMA: more views on their channels, and more money in their pockets.

Things are going well. Soon, Mateo will be travelling to Paris to meet with some clients and expand his network; he’s excited…

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