The Third Door
Starting April 6, for the next 30 days, I’m writing a brief essay every day and posting it to my Medium account in an effort to get off social media and focus on doing something good for me, both personally and professionally. To read my last essay, click here.
Today, someone sent me a production assistant application to work for a podcaster I really like.
It was a pretty low-key application. Just a Google Doc, laying out the part-time role and providing an email to send a cover letter and resume.
For someone like me — who’s admittedly all over the place — this has always been how opportunities arise. Not from some stellar CV or connection through nepotism; no, I live — thrive — in the gray area, the unknown in-between. I feel way more confident getting an opportunity through an email rather than any sort of formal application or hiring platform.
There’s a Yes Theory video a friend sent me from a year ago where the team strategizes with a graduating college student on how he can land an internship with his dream company, eSports and lifestyle brand 100 Thieves. They talk about the “Third Door” — the idea of how to get into rooms with people you have no business being in a room with.
By the end, they’ve created a quick video laden with the aspiring intern’s experience and achievements, while also highlighting inside jokes that prove he knows 100 Thieves like the back of his hand. After putting the video on Twitter, the whole thing goes viral, and Thieves founder Nadeshot connects to offer him a role.
Between the video and my experiences up until this point in my life — as well as my natural proclivity towards startups and creators — I think my goal is to continue to build my network organically and foster relationships that lead to opportunities. With this in mind, if I’m able to keep learning from the right people and making things that provide clear value, brands and individuals I want to work with will start to become the ones seeking me out, not the other way around.
I made it through college without ever formally interviewing for a job or internship and ending up in plenty of rooms I had no business being in. I guess we’ll see how I can continue to open that third door moving forward.